To link the product to the consumer´s day-by-day activities is the central Idea of the publicity campaigns carried out by Döhler - either on TV & radio or in specialized magazines.

Witty and good-humored, the campaigns have emphasized the "products that fulfill your life" concept, according to the slogan being used since 2001. Before, the focus of the campaigns was more institutional, presenting the image of a company with a good relationship with the community.

Among some actions, Döhler has renewed its logo and has connected its brand to sports by sponsoring several sport competitions, such as the Tennis Davis Cup.

Marketing´s current phase has segmented the campaigns according to product lines and it includes magazines focused on specific areas, such as architecture & decoration, hotels and embroidering.

Another action that deserves a highlight is the company,s partnership with Rede Globo: Döhler has provided exclusive products for highest rated TV shows, such as "Big Brother Brazil" and "Fama".